Pure Privilege


Enroll in Aveda's Pure Privilege Program and save!

Sign up to be part of Aveda’s Pure Privilege Program for a start up fee of only $10. Become eligible to receive items such as a free Personal Blends Pure-Fume for your birthday ($20 value) and many other Aveda items as you accumulate points

Enroll Today!

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Receive 1000 Bonus Points with Hair Color Service

Earn 1000 AVEDA pure privilege points with and hair color service over $50.00.

Earthminded clients who choose to use their own bag for retail purchases will earn 10 pure privilege bonus points!

Brown Aveda Promotions

Brown Aveda Blog
Aveda Ingredient of the Month: Quinoa

Aveda sustainably sources quinoa for the protein in our Damage Remedy™ restructuring hair care. 

Shampure Composition Aromatic Oil

Create pure moments of peace with Shampure Composition aromatic oil.

Brown Aveda Events


Brown AVEDA Institute is part of the AVEDA School Program and supports a network of many salons and spas nationwide. 

Go inside the Full Spectrum Deep™ category and discover how to expertly formulate and apply color that will enhance the striking beauty of naturally dark hair.